What is Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local

What does SEO stand for?
The letters SEO stand for Search Engine Optimizer according to google Others call it Search Engine Optimization. The conclusion is that we can optimize search engines. Because we cannot do this, it really means Web Page Optimization. We can only optimize our own WEB PAGES in order to get higher search engine rankings.

What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

What Is SEO Search Engine Optimization?
SEO is process of optimization of web page as per Google guideline.
-Ocean Ganatra (Me)

Search Engine Optimization Services

Search engines ranks the webpage by the relevance of the search query string based on a search engine algorithm and

number of factors. My goal of SEO search engine optimization services is to help clients become top listed above the

rest of the webpages results in the all search engines.

How does SEO work?

Large number of strategies and analysis that can be used to optimize a webpage for search engines. By on-page

optimization and off-page optimization strategies, search engines crawls take notice and rank webpage in the search

placement in the search results.

How SEO will help my company?

A whitehat seo search engine optimization campaign improves your company’s search engine ranking position (SERP) in

major search engines which allows customers viewing for the services or product you offer to find you. Having a website

can help people learn more in brief about you, but it is difficult for marketer or company unless visitors are being

driven to it. There are many ways to drive new customers to your or company webpage, search engines optimization seo are

among the best at bringing new clients to your door.

SEO Blue Print

1. Data Gathering

1.1. Existing Traffic Analysis, type of traffic,

1.2. Current rankings for targeted terms

1.3. Best performing landing pages

2. Competitor Research

2.1. Targeted Keywords

2.2. Best performing pages

2.3. Competitor backlink discovery

Keyword Research

1. Brainstorming Keyword Ideas

1.1. Top level keywords

1.2. Social mentions

1.3. Trends

2. Existing Ranking Keywords

2.1. Use Google Analytics and Webmaster Tools

2.2. Other ranking tools

2.3. Manual checking

3. Keyword suggestion tools

3.1. keywordspy

OnSite Optimization

1. Website Architecture

1.1. Navigation

1.2. URL structure

1.3. Internal linking

2. Content

2.1. Duplicate content issues

2.2. Phrase targeting

2.3. Quality

3. HTML & Technical Issues

3.1. Titles, Tags, ALT’s

3.2. Crawlability and Accessibility

3.3. Site speed

3.4. Sitemaps

Content Optimization

1. Optimize title tags,content titles, and your targeted keywords for the landing pages

2. Create converting meta description with a call to action

3. Create an obvious call to action on the landing pages

4. Improve internal linking with in-content links

5. Add easy share and link to us options

Link Building

1. Link Consolidation

1.1. No anchor/Wrong Anchor

1.2. WWW or non WWW links

1.3. Images without ALT tags

1.4. Dead links pointing to old pages

2. Competitor Assets

2.1. Competitor backlink acquisition

2.2. Competitor 404 pages

3. Partner/Easy Links

3.1. Partners/Suppliers, Hosting and web design companies

3.2. Friends, family

3.3. Clients

3.4. Media

3.5. Testimonials/Reviews

4. Freestyle Link Building

4.1. Google webmaster tool and bing webmaster tool link fetching

4.2. directories and Social bookmarking (Please see attached excel file for example)

4.3. Submitted URL gathering and Pinging URL and Guest posting (Please see attached excel

file for example)

Analysis and Evaluation

1. Analysis

1.1. What has been done so far

1.2. Activities

1.3. Changes made

1.4. Links acquired

1.5. Ranking changes

1.6. Traffic and conversion changes

1.7. Best performing keywords and landing pages

2. Evaluation

2.1. Are we targeting the best keywords

2.2. Are we targeting the right landing pages

2.3. How can we improve user experience and provide better content

2.4. Which keywords should we focus in the future and which should we let go of

2.5. What changes made the biggest impact on rankings, traffic, conversions

3. Competitors

3.1. What is competition up to

3.2. Their linking efforts

3.3. Their rankings

4. Reporting Monthly at the end of the month

4.1. Creating a summary of activities accomplished and results

4.2. Going over the clients reports

4.3. Creating a plan for future implementation

1. Online Reputation Management (if Client Given or own it)

1.1. Engagement

1.1.1. Social media, Facebook, Twitter, LinkedIn, Review Sites, Media Sites

Inshort SEO BluePrint

Website Analysis

Technical Preparation

On Page Optimization

Off Page Optimization

Submission Reports


Semester I

1.E-Customer Relationship Management

2.E-Supply Chain Management

3.Internet and Web optimization

4.Integrated e-marketing

5.Online Market Research

E –Customer Relationship Management

1.Data warehousing

2.Data Mining

3.Know your customer

4.Customer Loyalty and Retention

5.E Marketing –Intelligence

6.M –Commerce

7.Digital communities

8.CRM through effective customer complaint handling

9.Call center to contact center to customer interaction center

10.Customer experience management

E-Supply Chain Management

1.Production and operations management

2.Supply chain management

3.Distribution management in Digital marketing

4.Logistics to supply chain management

5.Inventory management in SCM

6.Transportation management in Digital environment

7.Application of IT in supply chain integration

8.Strategic orientation of SCM

9.Sourcing in SCM

10.E-Business and SCM

11.Global supply chain Management

12.The Indian E-supply chain model

Internet and web optimization

1.Internet and web optimization


3.Web and internet

4.Internet Retailing

5.The website and Business

6.Website optimization

7.Secure electronic transaction (set)

8.Track your product

Integrated E-MarketingSection-I

1.What is marketing?

2.What is Digital Marketing?

3.Advantages and Disadvantages of Digital Marketing


1.Marketing Mix in Digital Business

2.Product in Digital World

3.Price in Digital World

4.Distribution in Digital World

5.Promotion in Digital World


1.Tools and Techniques of Digital Marketing

2.Social Media Marketing, Email Marketing

3.You-tube Advertising, Display Advertising

4.Mobile Marketing (Google Ad-word & Bing)

5.Keyword Auctioning

6.Search Engine Marketing & Optimization (Hat SEO strategies)

Online Market Research

1.Fundamentals of Market Research

2.Online market research process –I


4.Questionnaire design development


6.Data collection –Online primary data

7.Data preparation and processing

8.Data analysis and Interpretation

9.Multivariate analysis

10.Presentation of Research Findings

Semester -II

Search Engine Optimization (SEO)

1.Search Engines and Basics

2.On Page Optimization

3.Advanced SEO Course Content

4.Off-Page Optimization

Search Engine Marketing (SEM)

1.Advertising on Google AdWords and the concept of SEM

2.Creating your ad campaign

3.Creating a text ad

4.Choose an ad format

5.Working of ad groups

6.Understanding your ad group status

7.Google Analytics and Ad Words

Social Media Marketing (SMM)

1.Introduction to social media





6.YouTube and Pinterest


Email Marketing and Mobile SEO

1. Email Marketing Success

2. Choose the Right Format

3. Understanding key points in going mobile

4. Frequently asked questions

5. Avoid common mistakes

6. Configure for other devices